Cookie Policy & Digital
Tracking Standards
At HRK LUNIS AG, we believe that transparency in asset management extends beyond portfolio reporting to the digital environment where you interact with our insights. This policy provides detailed clarity on how we use cookies to ensure a secure, high-performance experience on hrk-lunis.com.
Policy Snapshot
- Version: 2026.1.1
- Last Updated:
- Compliance: GDPR / BaFin
- Status: Active
The Fiduciary Standard in Digital Interaction
When accessing institutional-grade financial information via HRK LUNIS AG, your browser stores small pieces of data known as cookies. These are not merely technical artifacts; they are essential tools that allow our platform to remember your preferences, secure your session, and optimize the delivery of complex data through systems like **mxmerchant**.
In the context of the **mx merchant** ecosystem and our broader investment portal, cookies fulfill a mandate of efficiency. For example, they allow us to recognize if you are a returning Private Client or a representative of an Institutional Foundation, ensuring that the regulatory disclosures and market insights you see are tailored to your specific jurisdictional and legal profile.
Why we collect data
"Data integrity and client confidentiality are the cornerstones of the HRK LUNIS AG ethos. Every digital token we deploy is measured against its contribution to your security and the accuracy of the financial reporting we provide."
— Compliance Officer, Frankfurt
Taxonomy of our Technological Footprint
We distinguish between trackers that are purely operational and those that provide analytical insights into how our clients navigate global market data. Our commitment to the German "Privacy-First" approach means we prioritize "Strictly Necessary" identifiers over all others.
Functional Audit
Necessary Infrastructure
These cookies are the bedrock of our portal. They enable core encryption, session persistence for your **mx merchant** account, and the correct loading of real-time market indices. Without these, the site cannot function securely.
CSRF-TOKEN, SESSION-ID, AUTH-KEY
Market Flow Analysis
We utilize anonymized analytics to observe how users move between Private Asset Management and Family Office insights. This helps us optimize navigation and reduce latency for our high-net-worth individual (HNWI) clients.
Preference Scaling
Remembers your selected regional office (e.g., Frankfurt or US) and your preferred investment currency, ensuring consistency across your visit without repeated prompts.
Zero 3rd-Party Tracking Guarantee
HRK LUNIS AG does not participate in large-scale behavioral advertising networks. We do not sell your navigation history to brokers or social platforms. Our digital presence serves your financial goals, not external marketing interests.
Managing Your Digital Footprint
Browser Level Control
You may instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, parts of the HRK LUNIS AG portal (especially secure client portals) may not function optimally without essential session handlers.
The "Golden Rule" Policy
We provide an automated mechanism for revoking non-essential consent at any time. This aligns with our fiduciary duty to prioritize client choice in all aspects of our service delivery.
Institutional Compliance & Cross-Border Standards
Operating in both Germany and the United States necessitates adherence to diverse but stringent data protections. Whether you are navigating the complexities of German inheritance tax laws or managing institutional liquidity via Private Equity, your digital interactions are governed by the highest global standards.
Our use of cookies is reviewed annually by our internal Strategic Governance Framework to ensure that as technology evolves, our protective measures evolve ahead of the curve.
Regulatory Transparency & BaFin Compliance
For our clients engaged in **Stiftungsmanagement** (foundation management) and **Private Equity**, data security is balanced alongside the need for immense computational performance. Our cookies facilitate secure "Value Journey" visualizations that display your asset growth across multiple reporting cycles.
Under the German Telecommunications-Telemedia Data Protection Act (TTDSG) and the EU GDPR, we maintain a comprehensive inventory of all digital trackers used on hrk-lunis.com. This inventory is available for review by institutional auditors upon formal request.
Contact Our Data Protection Office
Should you have specific questions about our use of tracking technologies in relation to your wealth lifecycle management, please do not hesitate to reach out to our dedicated compliance team in Frankfurt.
Frankfurt Headquarters
Friedrichstraße 31,
60323 Frankfurt am Main,
Deutschland
Direct Inquiry
For immediate clarification regarding your privacy rights or cookie preferences, our specialists are available during business hours.
Submit Inquiry
HRK LUNIS AG is a registered financial services institution regulated by the Federal Financial Supervisory Authority (BaFin).
The information provided on this page relates strictly to digital operations and does not constitute investment advice.